This Friendship Day, PGI India encourages couples to remember and aspire to be #FriendsFirst

 

Friendship Day, PGI India encourages couples to remember and aspire to be #FriendsFirst. Friendship day is coming so happy friendship day to all hope you all get friendship day special gift.friendship day wishes all.

This Friendship Day, Platinum Days of Love, PGI’s flagship brand, celebrates friendship between couples. It wants couples to pause and remember amid mind-faltering thoughts about the relationship, that you are #FriendsFirst.
Developed and conceptualised by Dentsu Webchutney, the digital campaign features three short and three long digital videos that bring out little instances of pure friendship that exists among couples. The stories beautifully exhibit rare relationships that have honesty, vulnerability, companionship, and mutual respect because it has friendship at its core. The love that results from such a partnership is truly one-of-a-kind and deserves to be celebrated with an equally rare and precious metal, platinum.
“Our research has shown that ‘friendship’ is extremely aspirational in a couple’s relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst. Mark this Friendship Day as your Platinum Day of Love,” said Sujala Martis, Director, Consumer Marketing, Platinum Guild International, India.
Pravin Sutar, Executive Creative Director, Dentsu Webchutney, said, “Friendship should outlast other emotions in a couple’s relationship, but more often than not it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship."
This campaign will further give couples an opportunity to share their #FriendsFirst story along with the picture to win celebration vouchers.
From August 2-11, the campaign will also run an in-store reward programme where every customer will receive exciting gifts on purchase of Platinum Love Bands.
The first two videos have been released and the next four videos will be uploaded in the following two days.